Supermarkets’ pricing trends :

So much used to Tesco’s customer service, product quality and variety, I reluctantly tried shopping at Aldi recently upon my friend’s suggestion. To my astonishment, for the number of items in my shopping trolley, the Aldi bill was easily 20 to 30 percent less than what it would have cost me for the same buy list at Tesco.

Admittedly, the variety of products available at Tesco is definitely huge but the obvious price difference of common day to day use food items between Tesco & Aldi may have been the reason for many loyal Tesco brand customers to adopt a “split shopping pattern” wherein certain specific brand items that are not available at Aldi can be shopped at Tesco.

It is no wonder that the profit margins of 4 Supermarket giants of UK (Waitrose, Tesco, Morrisons and Asda) have been dented to some extent in the last few quarters by the Germany based shops in UK namely “Aldi & Lidl”.


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